Nortel
	Adresse: TORONTO
	Kilde: Hugin 08.01.2009 21:34:00

Nortel Breathes New Life into the eCommerce Experience, Announces First-Ever Customer to its web.alive Virtual World Application

Lenovo Uses web.alive to Let Shoppers Browse, Demo and Interact with
Other Shoppers and Lenovo Staff in Real-Time 3D

OTTAWA, ONTARIO--(Marketwire - January 08, 2009) - Just months after
announcing its incubation efforts to develop web.alive, a new virtual
world business application, Nortel(1) (TSX: NT)(NYSE: NT) today
announced that Lenovo, one of the world's largest manufacturers of
personal computers, is using the application in a new online virtual
store as a way to give consumers an exciting new avenue for
e-commerce.

The Lenovo "eLounge" virtual store is being showcased at the Consumer
Electronics Show (CES) in Las Vegas this week at the Venetian Hotel's
AquaKnox.

What are the benefits of virtual stores?

- Shoppers can create personalized avatars to walk around the 3D
virtual store and browse through products while interacting with
other shoppers and sales staff from around the globe.

- Shoppers can also attend product demonstrations or tutorials given
by the virtual store staff.

- People can build social/virtual shopping communities/groups and
host online shopping get-togethers with their network of friends,
family and associates - a concept defined as assisted e-commerce or
social shopping.

- Customer service online is taken to an entirely new level as
customers do not need to email, click to call or deal with hundreds
of pages of forum based questions and answers. If a customer has a
question, they can simply log on and walk up to a customer service
representative or ask another customer with a high feedback rating.

- Businesses can use their online stores to test out new store
designs/ideas - in a virtual setting.

Interested in seeing Lenovo's virtual store prototype?

- To see the new Lenovo eLounge, visit www.lenovo.com/elounge(2) or
visit them at CES at the Venetian Hotel's AquaKnox.

- For more information on web.alive, visit www.projectchainsaw.com or
www.nortel.com/webalive.

Executive Quotes

Ajit Sivadasan, VP Global eCommerce, Lenovo - "Nortel's web.alive
technology could help provide a potential next step in improving the
online shopping experience for Lenovo's customers by allowing them to
take a virtual tour of our online store, including browsing through
Lenovo products, talk with our staff, look at video clips and meet
other shoppers in an immersive 3D environment. This pilot project
could lay the foundation for an online shopping experience that is
very similar to a person walking into one of our physical stores.
Customers can even organize online shopping events with their social
networks or attend online Lenovo seminars and product demonstrations.
The implications of this technology are significant if customers find
it easier to make informed decisions on their purchases online."

Phil Edholm, Enterprise CTO, Nortel - "Innovative technologies like
web.alive fuel the engine behind Nortel's success. Nortel will
continue to introduce innovative technologies that deliver more
immersive communications platforms for our customers. Nortel's
Incubation Program was born from a culture of seeing problems not as
liabilities, but as opportunities for innovation."

Arn Hyndman, web.alive chief architect, Nortel - "eCommerce today
consists of a single user clicking through an online catalogue of
product pictures, user reviews, and possibly a flash demonstration.
Nortel's web.alive application allows businesses to interact and
collaborate virtually with their customers, partners and employees
over the web, in real-time. It combines the best elements from the
online world with the brick and mortar experience to empower
hyperconnected shoppers through a more social, robust and immersive
online shopping experience."

What is web.alive and how can it be used?

web.alive is a collaborative, browser-based virtual world application
for enterprise use that provides an immersive, interactive and web
integrated world with 3D voice and graphics. It facilitates internal
collaboration as well as customer interactions over the web and in
real time. web.alive brings new dimensions to business collaboration,
virtual training and ecommerce.

How did web.alive get created?

In late 2007 Nortel founded a comprehensive Incubation Program aimed
at encouraging the company's 'intrapreneurs' to 'think big' with
their ideas - to focus beyond incremental product improvements and on
the rapid creation of wholly new products, technologies, and business
models that will have a disruptive and transformative impact on the
market. web.alive is the lead venture from Nortel's Incubation
program.

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building
exceptionally engineered personal computers. Lenovo's business model
is built on innovation, operational efficiency and customer
satisfaction as well as a focus on investment in emerging markets.
Formed by Lenovo Group's acquisition of the former IBM Personal
Computing Division, the company develops, manufactures and markets
reliable, high-quality, secure and easy-to-use technology products
and services worldwide. Lenovo has major research centers in Yamato,
Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North
Carolina. For more information see www.lenovo.com(2).

About Nortel

Nortel is a recognized leader in delivering communications
capabilities that make the promise of Business Made Simple a reality
for our customers. Our next-generation technologies, for both service
provider and enterprise networks, support multimedia and
business-critical applications. Nortel's technologies are designed to
help eliminate today's barriers to efficiency, speed and performance
by simplifying networks and connecting people to the information they
need, when they need it. Nortel does business in more than 150
countries around the world. For more information, visit Nortel on the
Web at www.nortel.com. For the latest Nortel news, visit
www.nortel.com/news.

Certain statements in this press release may contain words such as
"could", "expects", "may", "anticipates", "believes", "intends",
"estimates", "targets", "envisions", "seeks" and other similar
language and are considered forward-looking statements or information
under applicable securities legislation. These statements are based
on Nortel's current expectations, estimates, forecasts and
projections about the operating environment, economies and markets in
which Nortel operates. These statements are subject to important
assumptions, risks and uncertainties, which are difficult to predict
and the actual outcome may be materially different from those
contemplated in forward-looking statements. For additional
information with respect to certain of these and other factors, see
Nortel's Annual Report on Form10-K, Quarterly Reports on Form 10-Q
and other securities filings with the SEC. Unless otherwise required
by applicable securities laws, Nortel disclaims any intention or
obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or otherwise.

(1)Nortel, the Nortel logo and the Globemark are trademarks of Nortel
Networks.

(2)This is a 3rd party link as described in our Web linking
practices


Contacts:
Nortel
Jamie Moody
(972) 684-7167
Email: moodyjam@nortel.com

Nortel
Ray Gorman
(919) 257-6325
Email: rgorman@lenovo.com
Website: www.nortel.com


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